Lucca Crea was founded in 2016 with the aim of developing the wealth of experience accumulated over the last fifty years by Lucca Comics & Games, enhancing the space of the Trade Fair Center and generating value for the territory, promoting the image of the city of Lucca in the world. The objective is to integrate the productive offer of the territory (and beyond) with the city's communication and territorial marketing capabilities into a virtuous circle, creating new opportunities for commercial and cultural development.

Lucca Crea is the company that organizes Lucca Comics & Games, one of the largest transmedia shows in the world. It also hosts in its Polo Fiere conferences, exhibitions, assemblies, national and international congresses, and offers strategic, logistic and communication consultancy to public and private institutions that want to develop their own ideas and their own cultural and commercial offers.